diff --git a/bin/cloudworker.js b/bin/cloudworker.js
index 2abb9c4..3f430cf 100755
--- a/bin/cloudworker.js
+++ b/bin/cloudworker.js
@@ -20,6 +20,8 @@ program
   .option('-d, --debug', 'Debug', false)
   .option('-s, --kv-set [variable.key=value]', 'Binds variable to a local implementation of Workers KV and sets key to value', collect, [])
   .option('-f, --kv-file [variable=path]', 'Set the filepath for value peristence for the local implementation of Workers KV', collect, [])
+  .option('-b, --bind [variable=value]', 'Binds variable to the value provided', collect, [])
+  .option('-a, --bind-file [variable=path]', 'Binds variable to the contents of the given file', collect, [])
   .option('-w, --wasm [variable=path]', 'Binds variable to wasm located at path', collect, [])
   .option('-c, --enable-cache', 'Enables cache <BETA>', false)
   .option('-r, --watch', 'Watch the worker script and restart the worker when changes are detected', false)
@@ -44,8 +46,9 @@ function run (file, wasmBindings) {
   console.log('Starting up...')
   const fullpath = path.resolve(process.cwd(), file)
   const script = utils.read(fullpath)
-  const bindings = utils.extractKVBindings(program.kvSet.concat(program.set), program.kvFile)
-  Object.assign(bindings, wasmBindings)
+  const kvBindings = utils.extractKVBindings(program.kvSet.concat(program.set), program.kvFile)
+  const bindings = utils.extractBindings(program.bind, program.bindFile)
+  Object.assign(bindings, kvBindings, wasmBindings)
 
   // Add a warning log for deprecation
   if (program.set.length > 0) console.warn('Warning: Flag --set is now deprecated, please use --kv-set instead')
diff --git a/lib/__tests__/utils.test.js b/lib/__tests__/utils.test.js
index 25cbb26..ca596dc 100644
--- a/lib/__tests__/utils.test.js
+++ b/lib/__tests__/utils.test.js
@@ -35,4 +35,72 @@ describe('utils', () => {
 
     cb()
   })
+
+  test('extractKVBindings throws on invalid filepath format', async () => {
+    expect(() => { utils.extractKVBindings([], ['invalid format']) }).toThrow()
+  })
+
+  test('extractKVBindings handles files and sets', async (cb) => {
+    const kv = new KeyValueStore(path.resolve('test-kv.json'))
+    kv.put('hello', 'world')
+
+    const bindings = utils.extractKVBindings(['test.this=great'], ['test=test-kv.json'])
+    const {test} = bindings
+
+    fs.unlinkSync(kv.path)
+    expect(await test.get('hello')).toEqual('world')
+    expect(await test.get('this')).toEqual('great')
+
+    cb()
+  })
+
+  test('extractBindings throws on invalid format', async () => {
+    expect(() => { utils.extractBindings(['invalid format'], []) }).toThrow()
+  })
+
+  test('extractBindings parses properly', async () => {
+    const bindings = utils.extractBindings(['foo=bar', 'baz=qux'], [])
+    expect(bindings.foo).toEqual('bar')
+    expect(bindings.baz).toEqual('qux')
+  })
+
+  test('extractBindings allows = in value', async () => {
+    const bindings = utils.extractBindings(['foo="const bar=\'abc\';"'], [])
+    expect(bindings.foo).toEqual('"const bar=\'abc\';"')
+  })
+
+  test('extractBindings handles file as binding value', async () => {
+    const content = JSON.stringify({
+      foo: 'abc',
+      bar: 12345,
+      baz: {
+        qux: ['a', 'b', 'c', 'd'],
+        plugh: [ { id: 987 }, { id: 876 } ],
+      },
+    })
+    const path = '/tmp/__cloudworker_test.json'
+    await fs.writeFileSync(path, content)
+
+    const bindings = utils.extractBindings([], [`__DATA=${path}`])
+    expect(bindings.__DATA).toEqual(content)
+
+    await fs.unlinkSync(path)
+  })
+
+  test('extractBindings thows on invalid file format', async () => {
+    expect(() => { utils.extractBindings([], ['invalid file format']) }).toThrow()
+  })
+
+  test('extractBindings throw on nonexistent path', async () => {
+    expect(() => { utils.extractBindings([], ['foo=/tmp/__cloudworker_fake_file.json']) }).toThrow()
+  })
+
+  test('parseWasmFlags throws on invalid format', async () => {
+    expect(() => { utils.parseWasmFlags(['invalid format']) }).toThrow()
+  })
+
+  test('parseWasmFlags parses properly', async () => {
+    const bindings = utils.parseWasmFlags(['foo=bar'])
+    expect(bindings.foo).toEqual('bar')
+  })
 })
diff --git a/lib/utils.js b/lib/utils.js
index 57a811c..b44f64b 100644
--- a/lib/utils.js
+++ b/lib/utils.js
@@ -4,61 +4,82 @@ module.exports.read = f => fs.readFileSync(f).toString('utf-8')
 module.exports.extractKVBindings = (kvSetFlags, kvFileFlags) => {
   const bindings = {}
 
-  const filepaths = extractKVPaths(kvFileFlags)
+  const filepaths = parseFlags('kv-file', kvFileFlags)
 
   for (const [variable, path] of Object.entries(filepaths)) {
     bindings[variable] = new KeyValueStore(path)
   }
 
-  for (const flag of kvSetFlags) {
-    const comps = flag.split('.')
-    if (comps.length < 2 || comps[1].split('=').length < 2) {
-      throw new Error('Invalid kv-set flag format. Expected format of [variable].[key]=[value]')
-    }
-
-    const variable = comps[0]
-    const kvFragment = comps.slice(1).join('.')
-    const kvComponents = kvFragment.split('=')
-    const key = kvComponents[0]
-    const value = kvComponents.slice(1).join('=')
+  const kvStores = parseFlags('kv-set', kvSetFlags, true)
 
+  for (const [variable, obj] of Object.entries(kvStores)) {
     if (!bindings[variable]) {
       bindings[variable] = new KeyValueStore(filepaths[variable])
     }
 
-    bindings[variable].put(key, value)
+    for (const [key, value] of Object.entries(obj)) {
+      bindings[variable].put(key, value)
+    }
   }
 
   return bindings
 }
 
-const extractKVPaths = (kvFileFlags) => {
-  const paths = {}
+module.exports.extractBindings = (bindingFlags, bindingFileFlags) => {
+  return Object.assign(
+    {},
+    parseFlags('bind', bindingFlags),
+    parseFlags('bind-file', bindingFileFlags, false, (variable, filepath) => {
+      if (!fs.existsSync(filepath)) {
+        throw new Error(`Invalid bind-file path "${filepath}"`)
+      }
 
-  if (!kvFileFlags) return paths
+      return fs.readFileSync(filepath).toString('utf-8')
+    })
+  )
+}
 
-  for (const flag of kvFileFlags) {
-    const components = flag.split('=')
+module.exports.parseWasmFlags = (wasmFlags) => parseFlags('wasm', wasmFlags)
 
-    if (flag.length < 2) {
-      throw new Error('Invalid kv-file flag format. Expected format of [variable]=[value]')
-    }
+/**
+ * Parse flags into bindings.
+ *
+ * @param {string} type Type of binding being parsed.
+ * @param {Array<string>} flags Command line flags to parse.
+ * @param {boolean} objectVariable Whether the variable represents an object name and key
+ * @param {Function} handleVariable Function to call for custom variable/value handling.
+ *
+ * @returns {Object} bindings The variable bindings parsed from the flags.
+ */
+function parseFlags (type, flags = [], objectVariable = false, handleVariable = null) {
+  const bindings = {}
 
-    paths[components[0]] = components[1]
-  }
+  for (const flag of flags) {
+    if (objectVariable) {
+      const comps = flag.split('.')
+      if (comps.length < 2 || comps[1].split('=').length < 2) {
+        throw new Error(`Invalid ${type} flag format. Expected format of [variable].[key]=[value]`)
+      }
 
-  return paths
-}
+      const variable = comps[0]
+      const kvFragment = comps.slice(1).join('.')
+      const kvComponents = kvFragment.split('=')
+      const key = kvComponents[0]
+      const value = kvComponents.slice(1).join('=')
 
-module.exports.parseWasmFlags = (wasmFlags) => {
-  const bindings = {}
-  for (const flag of wasmFlags) {
-    const comps = flag.split('=')
-    if (comps.length !== 2) {
-      throw new Error('Invalid wasm flag format. Expected format of [variable=path]')
+      bindings[variable] = Object.assign({}, bindings[variable], { [key]: value })
+    } else {
+      const comps = flag.split('=')
+      if (comps.length < 2) {
+        throw new Error(`Invalid ${type} flag format. Expected format of [variable]=[value]`)
+      }
+
+      const variable = comps[0]
+      const value = comps.slice(1).join('=')
+      if (handleVariable) bindings[variable] = handleVariable(variable, value)
+      else bindings[variable] = value
     }
-    const [variable, path] = comps
-    bindings[variable] = path
   }
+
   return bindings
 }